When it comes to SEO, there is no denying that organic traffic is the bread and butter of any successful website. After all, what is the point of ranking highly in search engine results pages if you're not getting any traffic?
That is why holding up with the latest SEO trends and techniques is necessary to maintain or increase your organic traffic. Of course, a professional SEO agency in the Netherlands can help you with this. But it is also essential to be mindful of the latest trends to ensure your website is as search engine friendly as possible.
Here are ten important SEO techniques to increase your organic traffic in 2022.
What is Organic Traffic?
Organic traffic is the term utilized to define visitors who come to your website as a result of a search engine query. It means they have found your site through a search engine such as Google, Yahoo!, or Bing and have not clicked on a paid ad.
Organic traffic is important because it is the most efficient and effective way to attract visitors to your website. Unlike paid ads, which can be expensive and not guarantee results, organic traffic is free and will help you to achieve your desired results if you use the proper techniques.
So let's look at the best ways to increase your organic traffic in 2022.
SEO Technique to Increase Organic Traffic
1. Create Content Based on Keyword Targeting
One of the important things you can do to increase your organic traffic is to create content based on keyword targeting. This means making content that is optimized for specific keywords that people are searching for.
When you create content based on keyword targeting, you are more likely to rank highly on search engine results pages for those keywords. This will result in more organic traffic coming to your website.
You should keep a few things in mind when creating keyword-targeted content.
- First, you should ensure that your target keywords are relevant to your business.
- Second, you should use the keywords throughout your content in a way that sounds natural.
- And third, you should ensure that you create high-quality content informative.
If you can do all these things, you will be well on increasing your organic traffic.
2. Improve Your E.A.T.
E-A-T., which stands for "Expertise, Authoritativeness, and Trustworthiness," is a ranking factor that Google considers when determining where to rank websites on search engine results pages.
Google wants to ensure that highly ranked websites are considered experts in their field. They also want to make sure that these websites are authoritative and trustworthy.
So how can you improve your E.A.T.?
The following are some key ways to improve your E.A.T.:
Expertise:
- Make sure that your website is full of high-quality, informative content.
- Have an author bio on your website that establishes your expertise.
- Invite or hire professionals with a track record of producing in your target industry.
Authoritativeness:
- Get backlinks from reputable websites that are relevant to your subject.
- Be active on social media and in forums related to your subject.
- Get featured in news articles, interviews, and other forms of media.
Trustworthiness:
- Make sure your website is secure by using HTTPS.
- Include testimonials or reviews from happy customers on your website.
- Assure your contact details are up to date and easy to find.
If you can improve your E-A-T, you will likely see an increase in your organic traffic. An SEO agency can help you improve your E-A-T to rank higher in search engine results pages and attract more organic traffic.
3. Run an Audit
How often do you conduct a site audit? Site auditing is an important SEO strategy because it aids in the detection of flaws and issues that might be keeping your website back.
If you want to improve your organic traffic, you should make sure that you are regularly auditing your website. It will help you find any problems that could harm your website's ranking and prevent it from attracting organic traffic.
There are a few things you should look for when conducting a site audit.
- First, you should check for any broken links on your website.
- Second, you should check your website's load time to ensure it is not too slow.
- And third, you should check your website's mobile-friendliness to ensure it is accessible to mobile users.
Now is the time to start if you are not regularly auditing your website. Doing so will help you find any problems that could harm your organic traffic. An SEO agency can help you conduct a site audit and fix any issues to improve your organic traffic without damaging your website's ranking.
4. Write Strong Meta Titles and Descriptions
Your meta titles and descriptions appear in search engine results pages when your website is listed.
This means that they are one of the first things potential visitors will see when searching for a website like yours.
The meta title of a website is one of the first things visitors notice on search engine results pages (SERPs). The meta title typically contains the page's main text and should explain what the page is about.
The meta description of a website is a brief explanation of the page's main text. The meta description typically appears below the meta title and should be no more than 155 characters.
The meta title and meta description are necessary because they help improve your website's click-through rate (C.T.R.).
The meta title and meta description are two essential elements of your website's SEO. If you want to improve your organic traffic, you should utilize strong meta titles and descriptions
5. Optimize Featured Snippets
To appear in the highlighted snippet, your content must rank on the first page for your targeted keyword.
Assume that your post is already on page one. You may optimize for the featured snippet by doing so;
- Answer as many questions on that page as possible that are connected to the key term
- Answer the questions in your article with "people also ask" phrases, which will help you rank higher on Google.
- When answering questions, respond with "Yes or No," followed by a few lines of text where necessary.
When you implement these tips, you will appear in the featured snippet more often, which will help you attract organic traffic.
6. Include several Internal Links
You want to link whenever appropriate, but don't forget to include a few internal links to the relevant stuff. For example, every page is crawled by Google, which wants to know whether you're referring to other articles while writing your article.
Linking to other articles, especially your website, tells Google you're an authoritative source. Therefore, the more you link internally, the better your chance of ranking higher.
When including internal links, ensure they are relevant to the article and add value to the reader. You should also use anchor text that is relevant to the article. It tells Google what the link is about and helps to improve your website's SEO.
7. Schema Markup
Schema markup, also known as structured data, provides search engines more information about your page—picture schema markup as additional information you give Google about your website.
Many schema types may be used on your webpage to assist Google in comprehending the material; the most frequent schema markup are recipe, how-to, faq, and review.
Schema markup can be added to your website using code. If you are not comfortable adding code to your website, you can ask your web developer or an SEO company to add it for you. They will be able to add the correct code to your website so that you can benefit from schema markup.
8. Improve U.I. and UX
The user interface (U.I.) is how users interact with your website. The user experience (UX) is how users feel about your website.
Some common U.I. and UX elements include:
- The layout of your website.
- The design of your website.
- The navigation of your website.
- The overall user experience.
You can improve your website's U.I. and UX by making sure that your website is easy to use and navigate. Also, you should confirm that your website is visually appealing and provides a good user experience.
Improving your website's U.I. and UX will help to improve your website's SEO because it will make your website more user-friendly. It will lead to more people spending time on your website, which will tell Google that your website is relevant and informative.
9. Optimize Page Speed
The speed of your website is essential for two reasons;
- People will not wait for a slow website to load and leave.
- Google likes fast websites and will rank them higher.
You can optimize the speed of your website by making sure that your website is well-coded and that you're using a good hosting company. You should also ensure that your website uses caching and that all your images are compressed.
Optimizing your website's speed will improve your website's SEO and help improve your website's conversion rate.
10. Increase Your Social Media Presence
The social signals (likes, comments, and shares) generated by people who post your content on social media sites contribute to brand awareness and exposure, which increases your internet presence and traffic. Indirectly, social signals can affect organic search engine rankings, and many experts think that will only help to increase them.
To give your SEO a social media boost, post your content on social media sites and encourage people to share it. You can add social media buttons to your site so people can easily share your content on their social media profiles.
A digital agency Netherlands can help you create a social media strategy to increase your social media presence and improve your SEO.
11. Monitor Your SEO Progress
The only way to understand your SEO efforts are working is to monitor your SEO progress. For example, you can track your website's organic traffic and rank in search engines.
You can track your website's organic traffic by using Google Analytics. In addition, you can track your website's ranking in the search engines by using Google Search Console.
Monitoring your SEO progress will help you to see if your SEO efforts are working. You can change your SEO strategy if you do not see the desired results.
SEO services in the Netherland can help you to monitor your SEO progress and can also help you to make changes to your SEO strategy.
Read here to learn four core elements to help your SEO strategy succeed.
The Bottom Line
As of 2022, there is no doubt that SEO is more important than ever for any business today. The abovementioned techniques will help you increase your website's organic traffic and improve your SEO. However, it's also important to remember that SEO is an ongoing process. Therefore, you should always look for new ways to improve your website's SEO to stay ahead of the competition.
If you're not experienced in SEO, hiring an agency specializing in SEO is a good idea. A professional SEO services company in the Netherland will help you increase your website's organic traffic and improve your SEO. So contact an agency today and start improving your website's SEO.
